Custom Audit & Strategy

You need direction on social media. You might have a good idea of what to post but you're doing so without a strategy and your efforts so far aren't getting you the results you're looking for. And you have so many questions!

Do it yourself. 
But don't do it alone. 

DO-IT-YOURSELF

WHO IS THIS RIGHT FOR?

Helping salon and beauty business owners create social media & an online presence that revives your business, inspire your ideal clients... so you can do more of what you do best...

For salon businesses and owners  who want high end support building a stand-out brand on social.

why work with natalie?

I'M READY TO BUILD MY BRAND ONLINE

I have extensive experience helping salons build their online presence and showcase their businesses online. Let's build your salon brand online together.

Feeling stuck? Doing everything right but still feel like you are just treading water? We'll work together to holistically look at your marketing plan to increase to strategically set you up online for success & sales.

Grow your Salon brand

Instagram Mini Audit 

We will audit your online platform Instagram, investigate where you stand in comparison with your competition and provide recommendations on where and how you can improve in terms of online presence and branding. 

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INCLUSION
  • Extensive onboarding questionnaire where we can learn EVERYTHING we need to know about your business to get started.
  • Analysis and overview on what is working and recommendations
  • Advising on best practices and opportunities

DELIVERABLES
  • A report that includes a detailed analysis of your instagram and facebook, website, sales funnels, google business, email marketing. PLUS recommendations on how to improve them, delivered within 7-14 days from purchase date
  • Your Brand Style Guide Kit Collated
  • A 30 minute call to go over the document and answer questions

Custom Audit & Strategy

You need direction on social media. You might have a good idea of what to post but you're doing so without a strategy and your efforts so far aren't getting you the results you're looking for. And you have so many questions!

You'll fill out a questionnaire prior to our 90 minute session so that we can get clear on a plan forward and make the most of our time. Our team spends a week internally developing all the assets that you'll walk away with: strategy, competitor analysis, hashtag strategy, and 1 month example content calendar. 

Ideas for what we can cover in our time together:

STRATEGY
  • Custom social media strategy 
  • Audit of your accounts and efforts
  • Competitor analysis
  • Advising on best practices, posting schedule, and opportunities
  • Creative direction based on real market research
  • Growth & Engagement Strategies

SYSTEMS & MANAGEMENT 
  • Content calendar how to
  • Content planning guide 
  • Posts, Stories & Carousel planning
  • Reels planning
  • Trends and integration

BEST PRACTICES & EDUCATION
  • Copywriting
  • Editing
  • Canva 
  • Hashtags

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The 3 Month INSTA Overhaul

AUDIT, STRATEGY, IMPLEMENTATION, POST PLANNING AND/OR MANAGEMENT FOR 3 MONTHS 

Everything you get with our Custom Audit & Strategy, PLUS we will help you hit the ground running by implementing your strategy for you for three months.

DOWNLOAD THE BROCHURE

1. CUSTOM AUDIT & STRATEGY
 (40+-page document that goes over your brand, tone of voice, competition, SMART goals, social platform recommendations, hashtags, keywords, target audience analysis, content themes, content ideas, competitor analysis, customer journey, and more)⁠
Feed Aesthetic Styling Based on Your Branding (what your socials will look & feel like to your audience)⁠

OPTION;
2.1 SOCIAL MEDIA POSTING PLAN for 3 MONTHS -
If you want a custom level of service and strategy monthly, but aren't ready to completely hand off their social media. Benefit from having a 3 month posting plan delivered to you, that allows you to create ahead and have your socials sorted well in advance.

OR
2.2 DONE FOR YOU SOCIAL MEDIA MANAGEMENT for 3 MONTHS - If you are a salon business looking for a trustworthy, experienced partner to hand-off their social media to, plan out our marketing in advance and have it sorted for the next 3 months so you can focus knowing your social media is well and truly sorted.

Ready to get started?

Fill out the form below and the team will reach out to set up a 30 minute discovery call with Natalie. Start dates for the Custom Brand Audit & Online Brand Management  are usually fully booked up to a month in advance. 

WORK WITH NATALIE

As a small business, social media advertising is a key factor in building your brand and reaching out to new clients. Natalie helped us increase our social media following and clientele with her ongoing support and advice. With confidence I can recommend Salon Social Media.

@carlalawsonhairextensions

Starting my small business, I really had no idea where to begin with Instagram.  Natalie at Salon Social Media has created a page that has had incredible growth with followers that resulted in new clients walking through our doors every week. Our feed is fresh and reflects exactly what we are about. An absolute pleasure to deal with.

Cat armstrong

“We have worked with SSM for over a year and have been thrilled with the results. Natalie is always open to helping us out with our marketing needs and provided valuable feedback, we would highly recommend SSM”

@clairefrancoiseskin

I have been with Salon Social Media for about 5 months now. In that time our page has grown to nearly 2000 followers. They have been fantastic in understanding our business. The posts are always very engaging, and we are consistently having new clients coming in, who have found us on Instagram. 
I don’t have to stress about the social media side of things, as they do everything for us. I just watch our followers grow! I couldn’t recommend them more. 

@ilovelucys_lashes_skin_spa